Since 2007 the percentage of US adults who identify as Christian alone has dropped over 16%. That's a number that is anything but insignificant. Especially when compared to the data on church attendance, which says that only 1 in 10 adults attend church in the United States.
With over 60% of that majority being of only one faith group: Mormon.
This is leaving many across the nation and the globe to wonder: what exactly is happening to faith in America?
According to U.S. Catholic, infant baptisms are down by over 40% the past decade. Showing a rapid acceleration in the long steady decline we have been seeing in christian participation. Giving most the impression that things are crashing down for the traditional faith-based industry.
When you include that the current majority of the faith-based demographic is reaching an age where they may no longer be able to participate, faith-based businesses and organizations are facing a quick ticking time-bomb.
 In reaction to those statistics HaydenWorks has launched The Digital Mission. We see that the faith-based industry is an underserved digital market. And it has a huge opportunity to turn the tables by tapping in to its digital power.
We've got a growing team of amazing associates across the United States spreading the word about The Digital Mission. And a professional & dedicated team of creatives, and digital strategists to back it all up.
Our plan is to leverage digital services and strategies elevating passion, growing presence, fostering unity, and forging legacy.
We're doing this all in an attempt to bring the younger generations back to faith by meeting them where they're at: online.
Most of the time, we're checking our phone.
For the younger generations, it's more like all the time.
The Digital Mission leans heavily towards targeting the younger generations, specifically new and young families, to spark a new growing interest in a faith-based lifestyle that will be preserved for generations to come.
We feel that digital marketing is one of the only ways we can reach that audience, and ultimately help make faith relevant again.